Bookings for the all-new Tata Sierra opened yesterday, and within 24 hours the SUV received over 70,000 orders. The carmaker also revealed that nearly 1.35 lakh prospective customers have already submitted their preferred configurations and are in the process of completing their bookings.
Deliveries are slated to begin from 15th January, 2026. Considering the strong demand, Tata Motors might increase its production in the near future.
Commenting on this achievement, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra. True to its legacy of redefining norms, the Sierra has pioneered a new category: the Premium Mid-SUV. Harnessing a deep understanding of evolving consumer aspirations, it reimagines what a mid-size SUV can be. By enriching every dimension—space, comfort, luxury, safety, and everyday usability, the Sierra elevates the segment to an entirely new benchmark. The Sierra is more than a vehicle—it stands as a symbol of progress, individuality, and aspiration.”
Based on the new ARGOS platform, the Sierra SUV lineup is offered within the price range of Rs 11.49 lakh – Rs 21.29 lakh (ex-showroom). It comes with multiple engine options – a 160bhp/255Nm 1.5L, 4-cylinder direct injection turbocharged petrol, a 106bhp/145Nm 1.5L naturally aspirated petrol and a 118bhp/260-280Nm 1.5L diesel.
Dimensionally, the Tata Sierra measures 4340mm in length, 1841mm in width and 1715mm in height. It has a wheelbase of 2730mm and a ground clearance of 205mm. The SUV offers a boot space of 622-litres, which can be expanded up to 1,257-litres with rear seats folded. It’s available in six colour options – Coorg Clouds, Pristine White, Pure Grey, Andaman Adventure, Munnar Mist and Bengal Rouge.
