Coming back to platform fees, the escalation across Zomato and Swiggy shows a steady rise from 2023 to 2026. “Swiggy first introduced a ₹2 fee in April-August 2023, followed by Zomato in August–December 2023. By 2024, fees increased gradually to ₹3-7 across both platforms, before jumping to ₹10 during the October 2024 festive season. In 2025, repeated hikes pushed fees to ₹12-15, and by March 2026, both platforms converged at ₹17.58 (incl. GST), driven by rising costs and competitive parity,” said Deepali Gotadke, e-commerce consultant.
