The Mahindra XUV 3XO has become the world’s first SUV under Rs 12 lakh to offer Dolby Atmos audio technology. This feature is exclusively offered on the newly-launched REVX A, and AX5L, AX7 and AX7L variants. This setup includes a 6-speaker audio system with additional subwoofer, which is claimed to offer “deeper bass and enhanced sound clarity to create a truly cinematic soundscape.”.
Deliveries of all four Dolby Atmos-equipped variants will begin in mid-September, 2025. With this addition, the Mahindra XUV 3XO becomes the fourth vehicle series from Mahindra to feature Dolby Atmos, following the BE 6 and XEV 9e Electric Origin SUVs and the Thar ROXX.
Official Statement:
R Velusamy, President – Automotive Business (Designate), Mahindra & Mahindra Ltd., said “At Mahindra, we are driven by the vision of democratising advanced innovations to make them accessible to a wider range of customers. With the XUV 3XO, we are proud to set a significant milestone by introducing Dolby Atmos starting with the sub ₹12 Lakh SUV – XUV 3XO REVX A—a global first that redefines in-cabin audio with immersive sound for a larger group of general consumers, transforming every journey. By bringing premium features like Dolby Atmos to the XUV 3XO, we aim to connect with the evolving aspirations of today’s SUV buyers.”
Prices & Variants:
The Mahindra XUV 3XO compact SUV lineup is currently available in the price range of Rs 7.99 lakh – Rs 15.80 lakh (all, ex-showroom). The new REV X, AX5L, AX7 and AX7L variants are priced from Rs 8.94 lakh, Rs 12.62 lakh, Rs 12.79 lakh and Rs 13.99 lakh onwards, respectively.
The compact SUV comes with three engine options – a 117bhp, 1.5L diesel, 131bhp, 1.2L direct injection turbo petrol and 111bhp, 1.2L turbo petrol. Transmission choices include a 6-speed manual and a 6-speed torque convertor.
